Since its establishment in 1966, The Yellow Door has grown from a small little gift shop into a dynamic retail juggernaut, attracting customers from all over the country to its flagship stores in Brooklyn, Lakewood, New Jersey and Deal, New Jersey. The original core concept of the shop remains today and is key to its staying power. Great prices, luxury department store quality and selection, and the kind of small town concierge customer service that's hard to come by these days.
Unlike many other small family owned businesses that often have difficulty adapting to new tastes and trends, The Yellow Door has grown under the tutelage of second-generation owner Luna Bijou Zemmol, who took over running the business in 2005. Previously the senior buyer for jewelry, Luna now manages the overall business, along with her husband Jonathan Zemmol.
Luna re-focused and tailored the buying and merchandising to reflect today's fashion trends. The Yellow Door cultivates its clientele by providing a very high-level of customer service.
Unlike many other small family owned businesses that often have difficulty adapting to new tastes and trends, The Yellow Door has grown under the tutelage of second-generation owner Luna Bijou Zemmol, who took over running the business in 2005. Previously the senior buyer for jewelry, Luna now manages the overall business, along with her husband Jonathan Zemmol.
Luna re-focused and tailored the buying and merchandising to reflect today's fashion trends. The Yellow Door cultivates its clientele by providing a very high-level of customer service.
Services
For over 50 years, The Yellow Door has provided VIP personal shopping, design and repair services for our loyal customers.
Jewelry Design & Repair - Our in house jewelers can design and produce jewelry - and service and repair fine jewelry, watches and fashion jewelry.
Corporate Gifts - We specialize in assisting major corporations and non-profit organizations with corporate gifts and incentive programs.
Clients include NFL, Nike, Reebok, Bergoff Brewery, Columbia University, among others.
Jewelry Design & Repair - Our in house jewelers can design and produce jewelry - and service and repair fine jewelry, watches and fashion jewelry.
Corporate Gifts - We specialize in assisting major corporations and non-profit organizations with corporate gifts and incentive programs.
Clients include NFL, Nike, Reebok, Bergoff Brewery, Columbia University, among others.
Our Four C's of Diamonds guide can help you decide on the most important factors when shopping for a diamond.
The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring.
The greater the carat weight, the rarer, and more valuable the diamond becomes.
Five metric carats weighs exactly 1 gram.
Some people want the largest diamond possible.
If size is a priority, we at The Yellow Door can help you classify the proper cut, color and clarity to fit your budget economically, and fit your jewelry beautifully.
The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring.
The greater the carat weight, the rarer, and more valuable the diamond becomes.
Five metric carats weighs exactly 1 gram.
Some people want the largest diamond possible.
If size is a priority, we at The Yellow Door can help you classify the proper cut, color and clarity to fit your budget economically, and fit your jewelry beautifully.
Some people want to buy the biggest diamond possible.
Is this always the right choice?
The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond.
But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.
This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.
Is this always the right choice?
The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond.
But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.
This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.
Solitaire settings are great if you have a stunning singular stone that has been passed down through the generations as an heirloom, many choose to display it in a classic Solitaire setting.
This setting generally allows for the maximum amount of sparkle by allowing light to pass in through the bottom sections of the ring.
Side-Stone is similar to the Three Stone.
Side Stone settings are made up of a main stone and two alternative cuts with a greater difference in hierarchy.
Side Stones offer an elegant transition from stone to band and frame the main stone in lovely way.
This setting generally allows for the maximum amount of sparkle by allowing light to pass in through the bottom sections of the ring.
Side-Stone is similar to the Three Stone.
Side Stone settings are made up of a main stone and two alternative cuts with a greater difference in hierarchy.
Side Stones offer an elegant transition from stone to band and frame the main stone in lovely way.
Garnet comes from the Latin word granatus, meaning grain.
Garnet is mostly mined in Southeast Asia, Brazil, and Africa.
Occurring in every color except blue, the garnet is a versatile stone, appropriate for a multitude of applications and occasions.
Amethyst is a member of the quartz family, and ranges in color from light to deep purple.
Amethyst is derived from the Greek word emthystos meaning not drunk.
The ancient Greeks and Romans made drinking cups out of Amethyst believing that it would prevent intoxication.
Garnet is mostly mined in Southeast Asia, Brazil, and Africa.
Occurring in every color except blue, the garnet is a versatile stone, appropriate for a multitude of applications and occasions.
Amethyst is a member of the quartz family, and ranges in color from light to deep purple.
Amethyst is derived from the Greek word emthystos meaning not drunk.
The ancient Greeks and Romans made drinking cups out of Amethyst believing that it would prevent intoxication.
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