Americans have never needed aging services more, but our sector is not well understood by the general public. Now is the time for us to reset the narrative, proactively telling the story of aging services. Opening Doors to Aging Services offers a robust communications strategy that you can use to build awareness and understanding. We invite you to bring the insights and strategies of Opening Doors to Aging Services to life in your own unique way.
The initiative is meant to inform and support a range of creative executions. LeadingAge also developed a set of customizable creative tools and templates for the field and our members. Opening Doors to Aging Services is grounded in robust original research, which we've made available for the field. Explore our findings on public perceptions of the sector, the influence of external factors and other insights into aging services.
The initiative is meant to inform and support a range of creative executions. LeadingAge also developed a set of customizable creative tools and templates for the field and our members. Opening Doors to Aging Services is grounded in robust original research, which we've made available for the field. Explore our findings on public perceptions of the sector, the influence of external factors and other insights into aging services.
Services
Opening Doors to Aging Services is grounded on extensive original research assessing the external factors and public perceptions that exist today.
We explored a wide swath of public information, spoke to experts across the sector and LeadingAge executives, conducted two public opinion surveys and a member survey, and held discussions with aging services consumers and staff.
The results are informative and sometimes surprising.
The extensive findings are recapped in the executive summary and detailed in the graphics and research documents.
We explored a wide swath of public information, spoke to experts across the sector and LeadingAge executives, conducted two public opinion surveys and a member survey, and held discussions with aging services consumers and staff.
The results are informative and sometimes surprising.
The extensive findings are recapped in the executive summary and detailed in the graphics and research documents.
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